Fortitude Valley is located on the fringe of Brisbane’s CBD and showcases a mixture of heritage brick buildings, art and nightlife. Fortitude Café embraces the ‘Valley’ vibe with pops of neon, colour and memorable graphics which pay tribute to the locality and history of the area. The café sits on the ground floor of a large office building, and is directly accessible to office workers, passing pedestrians, construction workers and nearby residents. We took our clients on an identity and branding journey, working in partnership to create the logos, graphics and stationery, which has given Fortitude Café a truly unique identity.
The fitout is light filled and open-aired, balancing a refined yet edgy personality. Featuring pops of pink neon lettering (‘The F. Word’) - sitting above a pink velvet banquette in the lounge, hand glazed emerald green tiles, distinctive Patricia Urquiola triangle breeze blocks, herringbone terracotta tiles, the design emphasises our client’s passion for their work and has created a distinctive living and dining area.