This is the first experience store of its size in Australia which commanded attention from all stakeholders from Australia to Germany. Miele wanted to envelope their brand in an interior space that complimented the fabric of the building and this is where Ellivo came in.
The existing shell was challenging and exciting and made for a complex design. With such a refined brand and strong graphics we decided to use the angles, voids and existing concrete fabric to act as the stage for the experiences. The customer journey was carefully planned out amongst the architectural elements to create a space that can adapt with product developments into the future.